Not all decisions are rational. Most decision making is unconscious and our decision strategies are biased. Brain impact As demonstrated by Kahneman and Thaler (two Nobel laureates), all human feelings, thoughts, and actions—even consciousness itself—are just the products of neural activity in the brain. For marketers the promise of this idea is that neurobiology can […]
USER EXPERIENCE 4.0. UN NUOVO UMANESIMO
Il web come linguaggio di comunicazione esperienziale ( Experiential Learning) amplifica un dato: l’inestinguibile desiderio e profonda necessità di cercare risposte condivise nella ricerca di valore e felicità.